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Lamborghini UK Sales 2026: Urus SE Still Leads, But How Far Ahead?

Urus continues to dominate Lamborghini UK registrations in 2026, now in hybrid-only SE form — but with Revuelto and Temerario adding to the mix, here's what the model split looks like.

Granular SMMT registration data for Lamborghini's individual UK model lines in 2026 has yet to be broken out publicly, but the broad picture is not in doubt: the Urus is still driving the vast majority of Lamborghinis sold in Britain, with the sports car range — Revuelto and Temerario — accounting for a much smaller share. What has shifted is how that Urus volume arrives: every car now wears a plug-in hybrid badge.

Urus: The Engine Behind the Numbers

When Lamborghini launched the Urus SUV in 2018, the brand's annual output roughly tripled. That is not a marketing claim — it is the structural reality behind every Lamborghini dealer's order bank. According to Car Magazine's full UK test of the Urus SE, the SUV "accounts for the vast majority of the cars Sant'Agata makes," a proportion that has held firm across markets including the UK.

The buyer profile reinforces why the Urus sustains such velocity. 70% of Urus owners are new to the brand, meaning the car functions as an entry point rather than a lateral move within the range. Meanwhile, 41% of owners are under 40 — a demographic that skews toward SUVs and is less attached to Lamborghini's supercar heritage. That combination of conquest buyers and a younger base keeps residuals strong and wait times elevated at UK dealers.

Urus SE Takes Over as the Only SUV Option

In 2026, the Urus model hierarchy simplified significantly. The Urus S and Urus Performante have both been retired, leaving the Urus SE as the single available configuration. This is not a downgrade: the SE delivers 800bhp from a twin-turbocharged 4.0-litre V8 paired with a 141kW rear electric motor fed by a 25.9kWh battery — good for a claimed 37 miles of EV range and 51g/km CO2.

That CO2 figure matters for UK company-car drivers and for Benefit-in-Kind tax calculations. At 51g/km, the Urus SE qualifies for meaningfully lower BIK rates than its predecessor, which could modestly widen the pool of UK buyers justifying it through a business. It also sidesteps London's Ultra Low Emission Zone charges when running on battery — a practical consideration for the urban clientele Lamborghini is targeting.

The result is that the Urus SE is both the volume leader and the only Urus on sale, giving Lamborghini's UK dealers a clean, unified stock position rather than a split between S and Performante variants.

Revuelto and Temerario: Halo Cars, Not Volume Cars

The Revuelto (which replaced the Aventador) and the newer Temerario (replacing the Huracán) complete Lamborghini's three-model UK lineup — all three are now PHEVs. But neither is a sales volume story in the way the Urus is.

Mid-engined supercars of this price and performance level sell in hundreds globally, not thousands, and UK allocations are correspondingly tight. Dealer intelligence suggests Revuelto demand has not been the constraint — supply has, with production prioritised for established Lamborghini collectors and early configurators. The Temerario, being newer to market, is still building its UK order pipeline.

What this means in practice: if a Lamborghini is sitting on a UK forecourt, it is almost certainly not a Urus SE. The SUV sells before it arrives. Unsold demonstrators or pre-registered stock are more likely to be Revuelto or Temerario units where an individual customer order fell through — a rare occurrence, but it happens.

The PHEV Transition and What It Means for UK Buyers

The full shift to plug-in hybrid powertrains across the entire Lamborghini range is a significant structural change for UK sales dynamics. Every new car now requires a buyer comfortable with PHEV ownership — charging infrastructure, battery degradation questions, and BIK implications all enter the conversation.

For the Urus SE, that calculus is straightforward enough. Its 37-mile real-world electric range (Car Magazine recorded around 30 miles on a UK test) handles urban use cases cleanly, and the 7kW AC charging ceiling means a home wallbox fills it in roughly three hours. For a second or third car in a high-income household — which describes most UK Urus buyers — this is workable.

For the Revuelto and Temerario, the PHEV system is configured differently. As Car Magazine notes, those cars use their battery primarily for performance enhancement rather than usable electric range — the Revuelto's electric motors are there to fill torque gaps and boost power, not to cover commutes silently. This distinction matters less for residual values or forecourt velocity, but it shapes how UK dealers pitch the cars.

Lamborghini has also confirmed the full-electric Lanzador has been shelved in favour of a hybrid powertrain for the next-generation Urus, due in 2029. The current SE is therefore the midpoint in a longer hybrid arc — not a dead-end.

Which Models Are Sitting Longest?

Based on available market context, the short answer is: Urus SE stock rarely sits. The combination of a simplified single-variant lineup, strong conquest appeal, and genuine PHEV practicality keeps it moving. UK dealers are not reporting oversupply.

The sports car end of the range is where patience is occasionally required — not because demand is weak, but because matching the right customer to a high-configuration six-figure car takes longer. Revuelto and Temerario buyers tend to configure heavily, and a cancelled bespoke order can leave a specific car sitting longer than the dealer would like while a replacement customer is found.

The SMMT does not routinely break out luxury brand registrations by model in its monthly data releases, so precise UK velocity figures comparing Urus SE to Revuelto to Temerario are not publicly available at this stage. When the Society of Motor Manufacturers and Traders publishes more detailed segmental breakdowns later in 2026, the Urus SE is expected to account for the overwhelming majority of Lamborghini's total UK registration count — consistent with its global dominance of the brand's output.

Key Takeaways

  • Urus SE is Lamborghini's volume leader in the UK, as it has been since 2018 — the SUV has trebled the brand's annual sales and accounts for the vast majority of production.
  • The Urus S and Performante have been retired; the SE is now the only Urus variant, simplifying UK dealer stock.
  • Revuelto and Temerario are halo cars with limited UK allocations — demand is not the binding constraint, supply is.
  • All three Lamborghini models are now PHEVs, which affects UK BIK rates, ULEZ eligibility, and the ownership conversation at point of sale.
  • Unsold Lamborghini stock on UK forecourts is most likely to be a sports car with a fallen-through customer order, not an Urus SE.

Sources

Car Magazine — Lamborghini Urus SE hybrid (2026) review: a frugal Lambo? Come on, who are we kidding (5 April 2026)

Lamborghini UK Sales 2026: Urus SE Still Leads, But How Far Ahead? — Vertar | Vertar